How did we came to idea to make a book about Serbian cultural and historical heritage? Deloitte hired us to develop a CSR project on the occasion of 25 years of its presence in Serbia. It was a challenge to find an appropriate approach. The starting point was the instruction that it had to be in accordance with Deloitte’s global motto: “Making an Impact that Matters”.
Serbia’s two largest museums have been closed due to renovation for several years. Therefire the awareness of the average citizen about Serbian cultural and historical heritage is very low. We concluded that supporting culture would indeed be an impact that matters. But, how should we do it?
The modest budget available for this project was a constraint. Then we came up with the idea to create a photo-monograph and a website with an overview of the entire Serbian cultural and historical heritage, from prehistory to the present day. “Serbia’s Journey through Centuries” was completely appropriate name. The concept was to divide the website and publication into five chapters. They will cover the most important historical sites, monuments and buildings in Serbia.
We asked the most important cultural institutions in the country to cooperate with us.
Thanks to them, as well as many experts from the fields of history of art, architecture and other scientific disciplines, we successfully completed the task.
