Our task was to position a brand on the market as a brand new product and increase awareness.
Our target group were primary minors 7-16 years old, and secondary their parents 30-50.
Approach the target group in a way that affects their differences compared to older generations.
Since the hip-hop culture, with all the various subgenres, is the cultural essence of a large portion of the young generations, The Product was Introduced through a memorable hip-hop song, attractive to the target audience.
The main character of the campaign is a young MC who raps on the theme of Feeling Good.
Brand achieved The top 3 brands in volume of purchased salty snacks.
