As an avid chess player, strategy comes naturally to Vesna. Her passion for the interplay of strategy and creativity led her to a career in advertising.
With over a decade of experience working across various industries—from FMCG to financial services, and everything in between—Vesna helps define brands through unique positioning and storytelling while guiding clients on eco-friendly and socially responsible sustainability branding.
Being a chess enthusiast who always thinks two to three moves ahead, Vesna has a keen eye for market trends and a knack for innovative solutions. Using futures thinking to enhance strategic planning, she blends social sciences, research, social listening, consumer insights, and data to help drive impactful campaigns.
Vesna splits her time between Serbia and the USA and has been working remotely before it became trendy. A proponent of sustainability and the “Go Local” movement, she is always on the lookout for hidden local culinary gems, seeking out unique dining experiences wherever she is.