Igor has a breadth of advertising industry experience, having been part of the Creative and Creative Services department for nearly 30 years. Despite his long-standing status within the agency, he still feels butterflies in his belly every time a new creative task lands!
As a creative leader, Igor has a 360-degree approach, taking an informed and holistic view of the entire brand and its requirements, and skillfully combining technology and human emotion to persuade the audience.
Beyond his passion and creative mind, Igor is also a true leader, always ready to support his team and help them unlock their creative potential.
Awarded multiple times by UEPS for the Best Campaign of the Year, he has been also nominated for Revolutionary of the Year by FESPA. He is a co-writer of two books: Serbia’s Journey Through Centuries and The View from Dorcol.
Igor likes to say, “It is not hard to be a team leader in an agency when you have been a team leader for your five kids for the past 25 years.”