With a knack for strategy and a flair for creativity, Danica has successfully led the Belgrade office team through countless projects and caffeine-fueled brainstorming sessions. She has over 30 years of experience turning wild ideas into campaigns that not only dazzle but deliver results.
Danica’s career is a colorful tapestry within the enchanting world of advertising. She started in the production department at Saatchi & Saatchi, Belgrade, then joined AP Lintas Idols & Friends, where she switched to Client Services and worked her way up the ladder. She has collaborated with clients across various industries, both local and global, and has worked with renowned celebrities in the region, including Emir Kusturica and Dejan Savicevic.
One of her proudest career achievements is the agency’s ad campaign “Every Kid Deserves a Chance” for the Center for Youth Integration. The campaign helped recruit volunteers and increased the number of vulnerable children attending school lessons by 235%.
Danica values human capital and leads, motivates, and inspires others to do great work, earning the agency a reputation as the coolest place to work in the city.