VOX – electric appliances
BLACK GLASS ELEGANCE
TASK
To present a new appliance model which benefit is exclusively new design and construction of special type of black glass.
AGENCY ANSWER
With a combination of framing (from the lower angle), play of lights, shades and reflection, we have driven desire for this appliance among consumers that care not only about functionality but also about design of their kitchen.
SO BIG!
TASK
The task was to make a mini campaign for TVs that had the biggest diagonal on the market.
AGENCY ANSWER
If something is much bigger than it looks at the first glance, we use a proverb in Serbian language: “Do you know how big it is? An elephant can pass through”. Therefore, we created witty KV with the elephant coming out oft the screen.
PENGUINS
TASK
The communication was oriented towards promotion of new freezers that function on very low outside temperatures.
AGENCY ANSWER
Therefore, we decided to visually emphasize the communication through hyperbolic placement of freezer in the polar environment – penguins, icy space, igloo and Aurora erupting from an open freezer.
