Japan Tobacco International celebrated 20th anniversary of their foundation. MullenLowe and Friends has worked with JTI for most of that period.
The client gave us a task to organise the celebration conference (venue branding, event management, equipment, tech-support, and the General Manager’s keynote presentation ). They asked for a very simple outcome – to make everything look WOW!
Given the venue’s limited branding possibilities, we decided to use light as a branding tool and technology to emphasize the avant-garde nature of JTI. The Yugoslav Dramatic Theatre, where the event was held, came with strict time limitations — we had only seven hours to set up all the equipment, including advanced lighting, sound systems, an audio-video-light mixing console, a 20 sqm LED display, and over 2 km of cables.
We create very precise planning and professional execution, therefore we delivered an outstanding event experience.
We receive the feedback from the client that the JTI personnel, in the internal survey, for the first time in the company history, gave better mark/evaluation to the conference, than to the party (which was, as usually, held in the evening of the s
